Gearing up for the holiday shopping season, Nanigans has compiled a benchmark report with strategy recommendations specific to retailers advertising on Facebook. Offering support for retail CMOs to increase their Facebook advertising budgets, the report highlights retailers achieving strong return and engagement on Facebook — averaging 152% ROI for 2013 with 3.75X higher CTRs than a year ago.
"This report is incredibly timely as marketers finalize their goals and campaigns for the holiday shopping season. Facebook is the place for proven reach and ROI; Nanigans’ data shows how moving beyond proxy metrics and toward lifetime value and ROI helps retailers find continued and more efficient success on Facebook.” - Michael Randall, Global Head of Facebook's Preferred Marketing Developer Program
Based on nearly 200 billion impressions and 100+ retailers, the report features strategy recommendations and 25+ retail-specific charts and graphs on Facebook advertising engagement, pricing and return on mobile, desktop and Facebook Exchange.